No Strategy
AI comes up in every board meeting, but nobody can articulate what the firm is actually doing about it. There are opinions, but no plan.
Fractional AI Leadership
Build the AI capability your firm needs to lead the next decade.
Your firm knows AI matters. What's missing is someone inside the business who owns the plan, builds the tools, and makes sure people actually use them.
Book a Strategy Call
30 min · no slides · no pitch deck
I DON'T JUST ADVISE — I BUILD
The Problem
Every firm knows AI matters. Most still don't have a plan.
Most AI initiatives stall before they deliver anything, because nobody owns the outcome.
Spent Money, Got Nothing
A platform licence here, a consultant engagement there. The spend is visible. The results are not.
Tools Nobody Uses
Software rolled out to the team, adoption collapsed within weeks. The problem was never the technology.
No Guardrails
Staff are using AI tools on personal accounts with no policy and no oversight. Sensitive client data is reaching places you can't see.
The Approach
Build sustainable AI capability without consultant dependency.
The goal is to build a capability inside your business that outlasts any engagement. Not to create another dependency.
Executive Ownership
AI decisions sit at the executive level with clear accountability. Not delegated to IT. Not outsourced to a vendor. Your leadership team owns the strategy because they're the ones who have to stand behind it.
A Repeatable Operating Model
AI adoption follows a structured system, not ad hoc experiments. Defined governance, clear ownership, and a path to scale that doesn't depend on any one person.
Financial Discipline
Every AI initiative is tied to measurable outcomes with clear decision gates. Investment always follows results, not promises.
Services
Choose your starting point.
Three ways to begin — from a one-week diagnostic to embedded leadership. Each one stands on its own.
Start Here
The Clearbuild Blueprint
£999 / $1,349
A focused diagnostic of where AI fits in your firm and where to start. Delivered in one week with no obligation to continue.
- Discovery session with your leadership team
- Audit of existing AI spend, tools, and outcomes
- Written report with prioritised recommendations
Core Offer
The Clearbuild System
Priced per engagement
We build the workflows, automations, documented processes, and enablement that the Blueprint identified. Clear timeframe, defined milestones, and implementation support that turns the assessment into operational change.
- Workflow and automation builds
- Documented processes and runbooks
- Defined milestones and timeframe
- Operator enablement and handover
Deep Engagement
Fractional AI Leadership
Monthly retainer
Monthly retainer for ongoing AI leadership. Executive alignment, quarterly reviews, expansion into new areas, and keeping your firm current. The continuity layer that keeps momentum after implementation.
- Executive alignment cadence
- Quarterly strategic reviews
- Expansion into new departments and workflows
- AI policy and governance updates
- Board-level reporting
The 90-Day Cycle
Fractional AI leadership, measured.
A structured 90-day cycle that turns AI ambition into measurable results.
Days 0 – 30
Map the Ground
We build a 90-day roadmap with 6–12 sequenced initiatives. A shadow AI audit tells us what your team is already using and where the gaps are. We draft an AI use policy matched to your firm's size and risk profile. And we start the highest-priority builds immediately, not after a month of planning.
90-day roadmapShadow AI auditDraft AI policy
Days 30 – 60
Build What Matters
Live workflows go into production in actual tools. Operator runbooks give your team in-context guidance so they aren't dependent on us being in the room. Policy enforcement begins. The backlog grows as your people start surfacing new opportunities themselves.
Live workflowsOperator runbooksPolicy enforcement
Days 60 – 90
Prove It Works
We review what's working and what isn't. An executive scorecard tracks hours, costs, revenue, and adoption. The backlog is handed over, prioritised and documented. Your leadership team has the numbers to decide: scale, continue, or redirect.
Executive scorecardPrioritised backlogDecision gate
Why This Model
Why firms choose this way of working.
Clear Execution
No jargon, no slide decks, no 12-week discovery phase. We use plain language and build working tools your team can use from day one.
Transparent Pricing
You know what you're paying before you commit. No surprise invoices, no scope creep, no hidden fees.
Measurable ROI
Every cycle produces numbers your board can see. Hours saved, costs reduced, adoption tracked. Not a feeling things are better, but proof.
Sustainable Change
Your people own the AI systems we build. When the engagement ends, the capability stays inside your firm. That's the point.
The Principal
Who's behind Clearbuild AI?
Jackson Kelly · Founder
Jackson Kelly has 16 years of working with businesses on how they communicate, operate, and get things done.
Most AI consultancies are led by either technical builders who struggle to explain what they've built, or strategists who produce a roadmap and leave. The work that actually changes a business sits between those two, and it requires someone who can do both.
That's what 16 years of freelance content writing for B2B technology companies can teach you. Not just writing, but the skills underneath it: interviewing stakeholders, mapping how work flows through a business, turning complex processes into clear documentation, and communicating with non-technical teams in language that actually lands. Those are the very skills that make AI advisory work.
Jackson holds a screenwriting MA, with a storytelling instinct that shapes how he frames problems and communicates solutions. He's spent the last year building AI applications hands-on with platforms including Claude Code, AirOps, and Replit. Among Jackson's builds are Return on AI, an AI adoption and ROI tracker, and The Consult Engine, which turns messy client notes into structured pre-consult data.
AirOps Champions Programme
Jackson is a member of the AirOps Champions programme, a selective cohort of AI practitioners and thought leaders alongside professionals from companies including Webflow, LegalZoom, and Carta.
What People Say
Ashley Ingle, Founder of CFOly and Profit Matters
Return on AI
We measure your transformation.
Return on AI is our proprietary platform we provide to every client. It tracks the eight metrics that matter for your AI investment, updated monthly, with a live dashboard so your board can see exactly what AI is doing for the business.
Return on AI · Executive Dashboard
Live · updated monthly
8
Metrics Tracked
The eight metrics that matter for your AI investment.
Hours saved
Adoption rate
Automations deployed
Departments activated
Efficiency gain
Revenue impact
People assessed
Cost reduction
90
Days to Proof
Full executive scorecard with ROI data delivered at the end of every cycle.
100%
Transparent Reporting
Live dashboard access included in every engagement. No black boxes.
Certifications
Give your team a structured path to AI proficiency.
We built The AI Standards Institute as an independent credentialing platform. Your team can assess their readiness, complete structured courses, and earn professional certification. It complements every engagement, and it's available independently.
Whether you're preparing your team before an engagement or building AI fluency independently, the AI Standards Institute provides the structured path.
Visit aistandardsinstitute.org01
Assess Your Team's Readiness
A free 10-question diagnostic that gives you a baseline view of where your firm stands.
02
Build Structured Proficiency
Four courses take your team from foundations to strategic application, with measurable progress at each stage.
03
Certify the Capability
A professional credential your people can share with clients and regulators. Proof of proficiency, not just attendance.
FAQ
Frequently asked questions.
QWhat is a fractional AI officer?
A senior AI leader who works inside your firm on a retained basis. Strategy, governance, and hands-on implementation without the cost of a full-time hire. Think of it as having a Chief AI Officer one or two days a week.
QWhat does Fractional AI Leadership look like?
Month 1: we map your opportunities, set up governance, and start building. Month 2: live workflows go into production and your team starts using them. Month 3: we measure everything and hand you an executive scorecard. You have the numbers to decide what happens next.
QHow is this different from hiring an AI consultant?
A consultant delivers a report and leaves. We embed AI inside your firm, build working tools, enable your team, and measure results over a structured 90-day cycle.
QWhat does it cost?
The Clearbuild Blueprint is £999/$1,349 as a standalone assessment. Implementation is priced per engagement based on scope. Fractional AI Leadership is billed monthly. All pricing is covered in the Strategy Call.
QDo you provide training?
Every engagement includes hands-on enablement. Your team learns to use the tools we build, supported by operator runbooks and in-context guidance. For structured AI proficiency training and certification, The AI Standards Institute (aistandardsinstitute.org) provides assessments, courses, and professional credentials.
QWhat industries do you work with?
We work with non-technical firms where AI has clear potential but no internal champion. The Clearbuild methodology adapts to each sector's regulatory and operational cycles.
Book a Strategy Call
The first step is a conversation.
30 minutes. No slides. We'll talk about where AI fits in your firm and what a realistic next step looks like. If Clearbuild is the right fit, we'll lay out what that looks like. If it isn't, you'll still walk away with clarity.
30 minutes · No obligation · No pitch deck